2023 is the era for responsible fashion choices and Angelina Jolie is stepping up for the task! The renowned actor and humanitarian announced her upcoming fashion venture, Atelier Jolie, which aims to revolutionise the fashion industry by promoting sustainability and inclusivity.
Taking to Instagram, the Maleficient actor shared her vision for Atelier Jolie. “I’m starting something new today—a collective where everyone can create,” she wrote. The fashion clothing collective will serve as a collaborative platform, bringing together creative individuals with skilled tailors, pattern makers, and artisans from all corners of the world.
Inspired by her profound appreciation for the talented tailors and makers she has worked with throughout her career, Jolie expressed a desire to utilise high-quality vintage materials and repurpose deadstock fabrics that are already available. She also emphasised the importance of “cultivating self-expression through fashion.”
Anticipation for Atelier Jolie is mounting, as the brand is set to launch this fall, as confirmed on its official Instagram account. People Magazine reported that the project has been years in the making, with Jolie’s intention being to shed light on the individuals behind the scenes who rarely receive credit for their contributions to the world of fashion.
Jolie’s focus is on respecting and highlighting the craftsmen responsible for creating clothes, fabrics, and embroideries. By creating a space that fosters creativity and originality, the Eternals actor hopes to shift the industry’s focus towards craftsmanship and quality, ultimately reducing waste.
Known for her conscious fashion choices, Jolie frequently reuses her designer outfits, and her daughters, Shiloh Jolie-Pitt and Zahara Jolie-Pitt, have been spotted wearing their mother’s dresses and gowns on red carpets. Atelier Jolie aims to build upon this ethos by encouraging individuals to repair and repurpose their clothing.
In addition to its sustainable practices, Atelier Jolie’s website emphasises its commitment to inclusivity. The brand aims to assemble a diverse team, offering apprenticeships to refugees and other under-appreciated groups, granting them positions of dignity based on their skill sets.
Jolie’s foray into sustainable fashion through Atelier Jolie is set to redefine the industry’s standards. With its emphasis on collaboration, craftsmanship, and repurposing materials, the fashion clothing collective is poised to make a lasting impact while empowering individuals from all walks of life.
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